Marketing Lessons from Cadbury
Last year, Cadbury released a limited series of chocolate bars to commemorate the brand’s 200th anniversary. They tapped into nostalgia by featuring seven different retro designs spanning 1915–2024. The campaign was a success, generating substantial attention on social media and sparking a wave of positivity and conversation around the brand.
Now, Cadbury has introduced a new collection of chocolate bars, once again emphasizing generosity and the joy of sharing:
Last year, Cadbury released a limited series of chocolate bars to commemorate the brand’s 200th anniversary. They tapped into nostalgia by featuring seven different retro designs spanning 1915–2024. The campaign was a success, generating substantial attention on social media and sparking a wave of positivity and conversation around the brand.
Now, Cadbury has introduced a new collection of chocolate bars, once again emphasizing generosity and the joy of sharing:
- Playful Packaging: The wrappers feature witty lines about everyday situations—like who pays for the streaming subscription vs. who just watches, who cooks vs. who cleans—turning the act of “sharing chocolate” into a moment of bonding and lighthearted discussion.
- 12 Limited-Edition Wrappers: This makes the purchase feel like a mini-adventure—collect all 12 and read each unique storyline.
- Values as a foundation
- Nostalgia and limited editions
- Emotional connection through humor, storytelling, and the collectible factor
